Map the brand
Onboarding, merchandising strategy, and a full brand map. Hero products, bundles, hooks, and creator briefs - before anyone gets a message.
Onboard & Brand Map
How it works
How the creator engine works
Four steps. Attention first, paid scale last.
Most TikTok Shop agencies start with ads. We start with people. The creator engine is a repeatable system: map the brand, recruit a roster of in-niche creators, read which videos actually sell, then scale only the winners with paid. Attention first, paid scale last.
It works because TikTok Shop is a content marketplace. The brands that win are the ones with the most creators posting the most believable product videos — not the ones with the biggest ad budget on day one.
Recruit the roster
In-niche retainer plus commission creators, briefed and onboarded. Samples ship with tracking, not hope.
Recruit & Activate
Read the signal
Every video gets scored. Winning hooks, products, and angles get marked. Losers get cut before they cost ad budget.
Signal Winners
Scale the winners
Proven content goes into GMV Max. Briefs get sharper, the roster gets stronger, and the loop compounds month over month.
GMV Max & Scale
What the first 90 days look like
Weeks 1–2
Map and recruit
Brand map, hero products, hooks, and creator briefs. Outreach starts and the first samples ship with tracking.
Weeks 3–4
First videos land
Creators post their first videos. Every video gets scored on hook, demo quality, and early orders.
Month 2
Read the signal
Winning hooks, products, and angles get marked. Losers get cut before they cost ad budget. The roster tightens around proven posters.
Month 3
Scale the winners
Proven content goes into GMV Max. Briefs get sharper, the roster gets stronger, and the loop compounds.
Three rules we don't break
Creators first, paid last
GMV Max amplifies what already works. We never spend ad budget to find out if a product or angle works — organic signal comes first.
Retainers beat one-offs
A creator who posts once is a lottery ticket. A roster of vetted creators on retainer plus commission is an engine.
Score everything
Every video, every creator, every angle gets scored. Decisions run on the scorecard, not on gut feel.
Operated by one senior team. Paid scale last — organic winners before GMV Max.